NOTHING
Three of us. Empty pockets. A name that already told the truth. Built Broke was not a marketing line - it was the starting point.
Our story
ABOUT
Built Broke Apparel is three broke guys trying to make their way into business. No investors. No head start. Just a tag, a couple of heavyweight pieces, and the decision to start anyway.
We came in with nothing but the culture we grew up around - graffiti, late nights, and a palette that never needed a fourth color. Black, white, and red. That was enough.
This first drop is us putting that name on clothes and seeing if we can build something real from the ground up.
3Broke guys
00Starting from nothing
01First drop
THE GRIND
We learned the business as we went - blanks, prints, shipping, the site. Every piece had to earn its way into the bag.
THE BRAND
Streetwear with graffiti roots. Small runs. If it works, we build the next one the same way we started this one: from nothing.